With these unsuccessful attempts, the leaders of Hard Rock International could have thought of a sign, a way of making them understand that investment in Atlantic City was not the most profitable. Hard Rock has finally tried to buy the late Revel, the one that remains the most expensive casino in the history of the city, and has never been profitable. Atlantic City is already struggling, that’s enough. More recently in 2013, she expressed interest in developing a gaming area in New Jersey but outside of Atlantic City.Ī referendum launched in November 2016, however, showed that the majority of the population did not want this new play area. Back in 2011, Hard Rock wanted to enter the arena but was hampered by unfavorable economic conditions. Hard Rock International has many casinos in the world but has never invested in Atlantic City. The casino launched in the 90s by Donald Trump may finally be profitable. Indeed, the gaming establishment was recently bought out by Hard Rock International for an amount of around $ 300 million. In a few weeks, the Trump Taj Mahal Casino will become the Hard Rock Atlantic City.
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